01
Brand Development
Build an athlete identity rooted in your story, your values, and your legacy in sports. Develop a brand that can grow from high school to college and beyond.
Hfactor’s NIL sports management arm
Bloodline Brand Management
High school athletes. Lasting brands. Your path through NIL, college, and beyond.
Member — Georgia Sports Innovation Council
Bloodline Brand Management is an amateur athlete sports management company specializing in high school athletes with a legacy in sports. As Hfactor’s NIL sports management arm, Bloodline provides tools and resources to build athlete brands, explore earning from name, image, and likeness rights, and transition to college and beyond.
Built around the athlete
What We Do
02
NIL Strategy
Shape a name, image, and likeness strategy around your athletic journey, audience, and brand goals, with attention to the rules that apply at each stage.
03
Deal Negotiation
Get representation and negotiation support for brand opportunities, including conversations about deliverables, usage rights, and contract terms.
04
Campaign Management
Coordinate brand campaigns from planning through athlete deliverables, keeping content, communication, and partner expectations aligned.
05
Financial Literacy
Build financial understanding through education and resources, including questions to bring to qualified tax and financial professionals as NIL opportunities develop.
A connected support system
Partnership Ecosystem
Support. Mentorship. Opportunity.
Ladies of the Game
A nonprofit supporting female athletes and veterans. The partnership ecosystem includes co-branded workshops, mentoring programs, and a referral program, connecting athletes with community and support.
Knowledge for the next chapter
Initiatives
Statewide education
Georgia NIL Roadshow Initiative
With the GSIC NIL Committee, GADA, and GHSA, the roadshow educates parents and student athletes through a free NIL 101 course, interactive workshops, panel discussions, and Q&A.
Topics include NIL basics, earning potential, rules and compliance, brand building, financial literacy, contracts, and media attention. A mentorship program and speaker network support the initiative.
Navigating the New Game
NIL 101 Guide
An introductory guide to understanding name, image, and likeness and the questions athletes and families should ask as they navigate a changing sports landscape.
Education course
Maximizing High School Athletes’ NIL Earnings
A course focused on high school athletes’ NIL opportunities, brand development, and financial understanding. Education is not a promise of income or a particular outcome.
Athlete influencer platform
Yapit Influencer Portal
How NIL athletes use Yapit as their influencer platform: publishing content, building an audience, and connecting that attention to deal flow.
Community beyond the game
NIL Athletes Network
Your NIL Community on Yapit
The NIL Athletes Network is the community hub for NIL discussion, articles, deal breakdowns, and athlete networking.
Your next move
Build a Brand That Moves With You.
Connect with Bloodline about representation, or join athletes exploring their next chapter in the NIL Athletes Network.
The game beyond the game
Watch H Factor TV
H FACTOR TVTHE GAME BEYOND THE GAME
H FACTOR MEDIA NETWORKCOMMUNITY. CONTENT. CULTURE.